YouTube Advertising : Videos Have The Loudest Voices In The Room.
What was the last video you watched?
I can bet nine times out of ten that the video you remember now isn’t exactly the last video you watched! It’s actually the most memorable or engaging video you watched last.
This analysis pretty sums up this email.
It’s not news anymore that the use of video in content marketing is on the rise. YouTube is now the second largest search engine on the web and rightly so.
If you going the route of content marketing with your audience, you should be thinking of videos and gradually moving away from loads of text or imagery.
Videos are the new cool J
Here are 7 reasons why your brand should hop on video marketing:
– Higher engagement with your audience
– Higher retention rate -Stronger evocation of emotions with target audience
-Communicate more in less time
-Drive traffic and sales
Summary of YouTube Advertising :
What are video ads? Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results.
Who can I target?
YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.
How do I measure the results?
YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.
What do ads cost?
You have complete control over your daily budget, so you can spend what you’re comfortable with.
Plus, you only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don’t pay a cent.