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Doodle For A Change

BENEFITS OF DOODLING  : The meeting entered it’s second hour. The voice of the facilitator rose and fell like the moving of a pendulum. Some people leaned forward, some leaned back. A guy yawned, a girl elbowed him. They giggled. They got scolded. ‘If only phones were not outlawed…’ someone secretly wished, eyeing the blinking green light on her device.

But there was this fellow at the corner of the conference room… clearly the most serious in the room. He was bent over his notebook 70% of the time, pen on the pages, writing. He just kept ‘taking notes’. And he wasn’t even the secretary! I was!

The meeting closed and I walked up to see how many pages this fellow had written.

You can imagine my shock when I saw this:

Doodle For A Change

Very unserious dude! Counterproductive! Heck! He wasn’t paying ATTENTION!

That’s the natural reaction.

But let’s look at some hard-as-Rhino-horn facts about Doodling, shall we?



To doodle means to “SCRIBBLE OR DRAW ABSENT-MINDEDLY”. It is making spontaneous marks to make/help yourself think and process information.


Everybody that can hold a writing instrument. No artistic ‘skill’ required.


Uhm? The young branch of a guava tree dipped in the sap of a Baobab! Either that or a simple biro and sheet of paper will suffice. Erasers and correction fluid are not necessary. Doodling is not that serious! Plus there are no mistakes. It’s freestyle.


Let me start with an emphatic YES!! Not just because I’m a chronic doodler but because science has proven it!

  1. Doodling boosts memory   . According to a study published in the Journal of Applied Cognitive Psychology, doodlers find it easier to recall information up to 29% more than non-doodlers. Read More. The fact that ideas are visually captured helps them register deeper in the mind and aid recall.
  2. Doodling increases creativity. When doodling you can can plot visual connections between related ideas and come up with a creative solution. It’s mind mapping. The dots are always clearer on paper than they could ever be in your head. And pictures even more than words.
  3. Doodling improves focus. Non doodlers are more likely to daydream than doodlers. (You might want to read  the benefits of doodling again). Doodling keeps the mind active and present. Doodling also helps you focus on the big picture… on what really matters. Designer Milton Glaser, author of Drawing Is Thinking said “When you draw an object, the mind becomes deeply, intensely attentive, And it’s that act of attention that allows you to really grasp something, to become fully conscious of it.”
  4. Doodling Relaxes the mind. Sunni Brown, instigator of the Doodler Revolution said in an interview that “You can use doodling as a tool … to change your physical and neurological experience, in that moment”. It has a calming effect on the mind. The benefits of doodling is an important task.

But don’t believe any of this because we said it. Keep a paper in front of you in your next board meeting and experience the power for yourself.

Enjoy this Video from Sunni Brown on Doodling

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