WorldRemit
Case
Study
The Challenge
In Nigeria, WorldRemit’s second-largest market by remittances, we had to create content that resonated strongly in terms of local context and brand relevance for a global business making entry into the country.
What We Did
WorldRemit being a global leader in digital money transfer, we had to show immersive conversation from local and foreign perspectives, still delight the consumer, and get our character mapping right – influencer choice had to be thoroughly accessed.
Project
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