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What makes a brand digital leader?

we have identified four key practices that set digital leaders apart from other organizations. Build on a stable and secure...

By Wild Fusion

Achieving Brand Relevance at Scale

Relevance. Response. Performance. The digital channel brings both challenges and opportunities. How can you make the most of your digital...

By Wild Fusion

How Digital Revolution is Transforming the Financial Services Industry

Unleashing the Power of Digital Marketing in Financial Services. The digital revolution is transforming financial services. Customers are more demanding,...

By Wild Fusion

The Marketing Slice: A Deep Dive Into The Strategic Planning Role

An influential managing director of a leading ad agency in Lagos asked me about the future of strategic planning in...

By Wild Fusion

How Marketing and Analytics Team Transforms Organization: Data Era

Marketing and analytics teams often don’t work together as much as they could. Yet with each other’s help, they can...

By Wild Fusion

2018: What are the big Digital Marketing trends for Nigeria this year?

Big data, AI, Vertical Videos. These digital marketing trends were all set to radically change marketing in 2017. And in...

By Wild Fusion

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