Research and Insights

[vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”2693|https://www.wildfusions.com/wp-content/uploads/2017/07/bg-page.jpg” bg_image_repeat=”no-repeat” bg_img_attach=”fixed” bg_override=”full” css=”.vc_custom_1499785148959{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1/2″][vc_custom_heading text=”FROM INTENTION TO DECISION” font_container=”tag:h1|text_align:left|color:%23f8a64b” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Understanding the Nigerian consumer’s mobile path to purchase.” font_container=”tag:h4|text_align:left|color:%23ffffff” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

A Wild Fusion Quarterly Research Publication | July 2017

[/vc_column_text][vc_column_text css=”.vc_custom_1499785642288{padding-top: 30px !important;}”]In the last few years, mobile technology — and the way people use it — has changed nearly everything. People are buying differently than they did five years ago.  Mobile and the plenitude of choices it represents gives immense control to the consumer in the purchase journey. In this new order, the information-savvy consumers determine the outcome of the marketplace.

 

Download the complete report to:

  • Discover the three key things influencing the mobile consumer’s decision to purchase.
  • Gain insights into how discerning Nigerian consumers move along the mobile purchase journey, their preference of channel, and what core considerations affect their interaction with brands.
  • Learn how to connect with the mobile consumer alongside strategic recommendations that will help you get the best for your marketing spend in the era of mobile.

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