[vc_row css=”.vc_custom_1453386961512{margin-top: 50px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][trx_image url=”1739″][/vc_column][/vc_row][vc_row css=”.vc_custom_1453715479550{margin-top: 10px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][trx_title type=”2″ align=”left” font_weight=”700″ color=”#62a73b”]The Challenge[/trx_title][trx_line color=”#336699″][/vc_column][/vc_row][vc_row css=”.vc_custom_1453387827121{margin-top: 50px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”1/3″][trx_image url=”1678″][/vc_column][vc_column width=”2/3″][vc_column_text]Diamond Bank wanted a campaign that would achieve 2 major goals:
- Create awareness for the Diamond Bank VISA Credit Card and Wakanow co-branded card
- Increase the number of leads generated to 12,000 people interested in the Visa Cards
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1453387120532{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][trx_title type=”2″ align=”left” font_weight=”700″ color=”#62a73b” bottom=”40px”]What We Did[/trx_title][trx_line color=”#336699″][/vc_column][/vc_row][vc_row css=”.vc_custom_1453387924219{margin-top: 40px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”1/2″][trx_image url=”1678″][/vc_column][vc_column width=”1/2″][vc_column_text]A responsive microsite was developed to host a landing page for this campaign.
The landing page provided information on the mechanics of owning Diamond Bank Visa Card as well as a form for consumers to sign up for the Diamond Bank Visa Card.
After a user had filled the form, a confirmation was then sent to his/her email. The user was then requires to take this and walk into any Diamond Bank office to get a card.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1453387974044{margin-top: 40px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”2/3″][vc_column_text]The communication strategy involved Google display ads, Facebook newsfeed ads, video content on YouTube, YouTube ads, Yahoo! login ad, Promoted tweets, LinkedIn premium display ads, BBC ads.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_gallery interval=”3″ images=”1679,1680″][/vc_column][/vc_row][vc_row css=”.vc_custom_1453387540223{margin-top: 40px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][trx_title type=”2″ align=”left” font_weight=”700″ color=”#62a73b” bottom=”40px”]Result[/trx_title][trx_line color=”#336699″][/vc_column][/vc_row][vc_row css=”.vc_custom_1453387991148{margin-top: 40px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column width=”1/2″][vc_column_text css_animation=”left-to-right”]In 2 months;
- We had a total over 24,000 users requesting for the Diamond Bank Visa Card
- The goal impressions for Google display ads were surpassed by 73%
In 1 months;
- The YouTube video ad got over 65,000 views
- A total of 9,868 new follows on twitter
[/vc_column_text][/vc_column][vc_column width=”1/2″][trx_image url=”1681″][/vc_column][/vc_row][vc_row css=”.vc_custom_1453388007092{margin-top: 40px !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][trx_title type=”2″ align=”left” font_weight=”700″ color=”#62a73b” bottom=”40px”]What The Client Said[/trx_title][trx_line color=”#336699″][vc_column_text]Wild Fusion conceptualized and implemented an effective digital strategy that delivered the Diamond Bank Visa Card campaign excellently. It aligned with our offline efforts on TV/Radio and most importantly maximized our investment.
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