UNILEVER

Pears BOTY

Case
Study

2019 Pears
Baby of the Year

CAMPAIGN, DIGITAL, WEB

The Challenge

The brand needed to create awareness about its products and drive engagement with the target audience mothers and sales at the same time. Budget was a constraint so this must be done leveraging significant amount of earned media and word of mouth marketing.

What We Did

The Insight: Moms adore their babies and will not fail to show how cute they are to the world especially on social media. This show-off always elicits emotional responses of awe and endearment which has given rise to the social speak ’my ovaries’- a testament of a baby’s cuteness.

We leveraged this insight via Emotions and Influence

Project
Results

1400

Entries

53K+

Post engagement

937K+

Unique users

2.4M

Impressions

705K+

Users visiting

1M+

Votes per week