Pears BOTY
UNILEVER
The Challenges
The brand needed to create awareness about its products and drive engagement with the target audience mothers and sales at the same time. Budget was a constraint so this must be done leveraging significant amount of earned media and word of mouth marketing.
Case Study
What we did
The Insight: Moms adore their babies and will not fail to show how cute they are to the world especially on social media. This show-off always elicits emotional responses of awe and endearment which has given rise to the social speak ’my ovaries’- a testament of a baby’s cuteness.
We leveraged this insight via Emotions and Influence
Project
Results
1400
Entries
53K+
Post engagement
937K+
Unique users
2.4M
Impressions
705K+
Users visiting
1M+
Votes per week
