UNILEVER
Pears BOTY
Case
Study
The Challenge
The brand needed to create awareness about its products and drive engagement with the target audience mothers and sales at the same time. Budget was a constraint so this must be done leveraging significant amount of earned media and word of mouth marketing.
What We Did
The Insight: Moms adore their babies and will not fail to show how cute they are to the world especially on social media. This show-off always elicits emotional responses of awe and endearment which has given rise to the social speak ’my ovaries’- a testament of a baby’s cuteness.
We leveraged this insight via Emotions and Influence
Project
Results
Entries
Post engagement
Unique users
Impressions
Users visiting
Votes per week
VISIT WEBSITE